DATA SCIENCE AND MARKETING ACADEMY

Our SPSS Introduction module covers the fundamentals: understanding variables, importing data, basic transformations, and running descriptive statistics. Ideal for beginners aiming to build strong analytical foundations.

This module dives into complex statistical procedures including regression, cluster analysis, factor analysis, and ANOVA. We teach interpretation, application, and how to translate statistical outputs into business decisions.

Learn how to structure real-life business problems into SPSS projects. Participants get hands-on experience solving market research cases, from data cleaning to insight reporting using advanced SPSS techniques.